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Time Out Sydney in the Media
Hear what the media has been saying about Time Out's arrival down under:
(12 Oct) B&T: Review, Time Out Sydney Zero Edition
"The magazine is full of ideas to make the most of this beautiful city and I'll be picking up this even bible again next week." Rating: 8.5/10
(12 Oct) B&T: (Comment on Time Out Sydney's arrival)
"We used to snipe at each other in our daily columns. Until Time Out won the day."
(3 Oct) Guardian Unlimited: Time Out goes down under
"Time Out magazine has launched in Sydney - the 20th international edition of the iconic entertainment bible."
(1 Oct) The Australian: Mag puts Sydney on the Time Out map
"Sydney has its own edition of internationally known arts and entertainment guide Time Out, the first issue hitting news stands last week."
(1 Oct) Media Week: Time Out Zeroes in on Sydney.
"Sydney has world class offerings and perhaps in this particular niche it hasn't had an editorial product to match. Time Out is the world's leading arts and entertainment magazine, doing well in New York and London, and it's been very successful in Dubai, so we think echoing their formula here will do well."
(20 Sept) B&T: Time Out launches in Sydney.
"International success will debut in Sydney."
Editorial team
Time Out Sydney has assembled a team of Sydney's best entertainment journalists to make it the bible of entertainment listings and review. See the line up on our Magazine page.
Advertiser downloads
Media Kit - tos_mediakit.pdf (2.8MB)
Advertising Terms & Conditions - tos_tcs.pdf (76KB)
Time Out Events
24 October
Zeta Bar launches their latest creation - the Time Out cocktail!
The Hilton's Zeta Bar launched a hot new drink for the summer, naming it in honour of the arrival of Time Out Sydney. For those keen to mix it themselves:
The Time Out cocktail
"A lux drink that captures all the joy of summer in a martini glass."
45mL Belvedere Vodka
10mL Elderflower
3-4 pieces muddled cucumber
60mL freshly pressed Apple juice
Martini glass, floating cucumber slice
24 October
Time Out's exclusive Eastern Promises screening
Our first Time Out special event was an exclusive preview screening of Eastern Promises, introduced by Time Out Film Editor Ruth Hessey.
Sydney Circulation
We'll be sharing stories of our circulation successes here shortly, including details of our new deal giving the magazine significant presence in Sydney hotel rooms.
Time Out on display at the Town Hall / QVB newsagency.
Street sampling of the launch issue.
Queen Victoria reads our first weekly issue.
Sampling for issue #1 at Bondi Junction.
Full coverage from elsewhere in the media
12 October, B&T
Review, Time Out Sydney Zero Edition, Melissa Grech
Well, just when you thought there was nothing new left to do in Sydney that you hadn't done already, along comes TimeOut to remind us that we live in the best city in the world.
The inaugural monthly edition ($1.95) of the weekly mag is an explosion of the best of Sydney's arts, bars, film, fashion, food, outdoors, TV and music... phew! It definitely has to be the most comprehensive and up-to-date review of places and events rolled into one publication that I have come across.
TimeOut Sydney has been brought to life by start-up venture Print & Digital Publishing. The business is co-owned by Justin Etheridge and business partner in Australia Michael Rodrigues.
The main feature centres on the 101 best Sydney experiences for the month.
To start, Sydney foodies are catered for by this guide to the city's finest eateries.
From getting you to reminisce about how great that tiger pie was down at Harry's Café De Wheels in the early hours of last weekend, to learning about the hottest new tipple for the summer - a bicicletta by the way - and getting to know objectively the top 100 latest and greatest in restaurant and café fare, it all seems to be covered.
If you're into the arts you'll be pleased to find that TimeOut touches on everything from dance to film, theatre, exhibitions and more.
Interestingly, some of our city's more unknown finds are detailed here as well, such as the Brett Whiteley Studio which no doubt I'll be taking in this weekend along with some of the more common ideas, including a reminder to get back to the Sydney Dance Company to take those funk classes I've always imagined myself being potentially so good at (albeit comparable to Britney Spears at the MTV Video Music Awards).
If it's the great outdoors that you're into, now that the Sydney weather is starting to shine, there's also a full section on how to make the most of our beautiful Harbour via kayak as well as uncovering some true cultural gems on the Aboriginal heritage walk that I'll have to diarise.
And this is just to skim the surface, the magazine is full of ideas to make the most of this beautiful city and I'll be picking up this even bible again next week to make sure that boredom never unwittingly strikes me again on a Sunday afternoon.
There are now 21 TimeOuts around the world.
Rating 8.5/10
12 October, B&T
(Comment on Time Out Sydney's arrival), Tim Burrowes
You may notice the review of TimeOut Sydney just to my left and observe that one of the proprietors is Justin Etheridge. We've got previous.
Back in the day, I used to edit a marketing mag in Dubai. He ran TimeOut Dubai, which was in the same publishing stable. We used to snipe at each other in our diary columns. Until TimeOut won the day.
One day, with deadline approaching, we lost a picture of the restaurant we were reviewing. Our sub-editor resourcefully (and illegally) searched Google for a picture of sushi, and stole it.
He failed to wonder why it was called sushimouse.jpg. Or to notice that it did indeed contain a picture of a plate of sushi with a mouse on it.
Unfortunately, after we published it, Mr Etheridge's team was more observant and naturally shared it with their readers. The subsequent phone call I had to make to the restaurant was one of the most surreal conversations I've ever had.
So if you spot any cock-ups in TimeOut Sydney, you know who to call.
I'll be very grateful.
3 October, Guardian Unlimited (UK)
Time Out goes down under, Caitlin Fitzsimmons
Time Out magazine has launched in Sydney - the 20th international edition of the iconic
entertainment bible.
Sydney is the fourth magazine launched this year after Singapore in March, Delhi in April and Lisbon in September, a company spokesman said. It will be followed by the launch of Time Out Barcelona in December, to be published in Catalan.
The weekly magazine began in London in 1968 and now has local versions in cities as diverse as New York, Moscow and Dubai.
The Sydney edition, the first for Australia, hit the streets this week with an introductory
$AUS1.95 (85p) cover price. The first issue covers the whole of October and the magazine will launch as a weekly at the end of this month, with the cover price yet to be announced.
Editor Angus Fontaine, a former editor of GQ and Ralph in Australia, said the magazine would celebrate the "rich, racy, utterly unique metropolis" of Sydney.
"The weekly mag that we're about to unleash on you will be an all-you-can-eat smorgasbord of everything hot and happening in the city," Mr Fontaine said. "A great city deserves a great magazine. This is it."
Time Out owns or jointly owns Time Out in London, New York and Chicago and licences the brand in 17 other cities, including Sydney. The brand also includes a popular series of guide-books on cities or activities such as snowboarding.
The Sydney licence is held by independent publishing house Print and Digital Publishing, founded by Justin Etheridge and Michael Rodrigues, who are its joint CEOs.
Mr Etheridge, a former publisher of Time Out in the Middle East, is publisher of Time Out Sydney.
The magazine is based on the UK model and will cover arts, entertainment, fashion and food, with special sections for kids and the gay and lesbian audience.
The debut issue has 96 pages, covering topics from an exhibition of the photographs of Max Dupain at the NSW State Library to the school holiday programme at the Sydney Observatory. The print run for the first issue is understood to be 35,000.
The website, at www.timeout.com/sydney, has dedicated sections on Around Town, Arts, Books, Film, Food & Drink, Gay, Hotels, Kids, Music, Outdoor, Theatre, and Shopping and is to be updated daily.
There is no direct competitor to Time Out in Sydney, though the magazine will compete with free street newspapers such as The Drum and listings supplements in newspapers such as The Sydney Morning Herald and the Sydney-based The Daily Telegraph.
1 October, The Australian
Mag puts Sydney on the Time Out map, Sally Jackson
SYDNEY has its own edition of internationally known arts and entertainment guide Time Out, the first issue hitting news stands last week.
But the newcomer will have to claw for space in a market already heavy with street-press publications, such as Drum, Sydney Star Observer and 3D World, as well as the liftout guides carried by local newspapers The Sydney Morning Herald and The Daily Telegraph (published by News Limited, which also owns The Australian).
The Time Out Sydney special launch issue costs $1.95 and can be bought from news stands and bookshops for a month.
From October 24, the title will be weekly, but publishers Justin Etheridge and Michael Rodrigues are not disclosing its eventual cover price.
Editor-in-chief Angus Fontaine believes there is room for a comprehensive paid guide.
"The perception of Time Out is that it's a street mag, but we think it's a lot more," he said.
"Internationally, people buy it for the listings ... That accuracy is what people pay for and that makes it a bible.
"For locals it's the unseen Sydney ... the critics' choices of what is the best in Sydney that week. But it's also a great read."
Mr Etheridge said the magazine had already proved its popularity with advertisers, with advertising space in the first edition having sold out.
The print run for the launch issue was 35,000 copies, he said.
"But that's a quite conservative beginning," he said. "This is just a teaser product ... to demonstrate the brand and its editorial values."
Time Out Sydney has 96 pages covering art, books, fashion, film, food, drink, music, nightlife and TV.
There are sections dedicated to kids, gays and lesbians as well as outdoor activities. It is supported by a website, www.timeout.com/sydney, which is updated daily. Editors are Richard Cooke (arts), Ruth Hessey (film and TV), Myffy Rigby (food and drink), Sarah Norris (lifestyle) and Dan Stapleton (nightlife).
Dan Rookwood, formerly of Britain's The Guardian and GQ, is deputy to Fontaine, whose past jobs include editing men's magazines Ralph and GQ Australia and, most recently, hosting Discovery Travel and Living series Five Star Insider.
Etheridge and Rodrigues, who co-own independent publishing house Print and Digital Publishing, overcame keen competition earlier this year to buy the licence to start the Sydney edition from brand owner the Time Out Group.
Etheridge was previously publisher of Time Out's Middle Eastern franchise and Rodrigues, formerly of law firm Allens Arthur Robinson, brings the legal and financial background.
About 20 cities have their own Time Out, including London (where Tony Elliott launched the first edition in 1968), New York, Abu Dhabi, Dubai, Istanbul, Mumbai, Singapore and Tel Aviv.
"Several people have felt Sydney could support a Time Out for some time," Etheridge said.
"If you look at the cities in which Time Out operates ... they are all world class. Sydney is a world-class city and we don't see (an existing) magazine celebrating its art and entertainment offerings."
1 October, Media Week
Time Out Zeroes in on Sydney, Peter Olszewski
A special monthly edition of TimeOut magazine, called the zero issue, was launched in Sydney on Wednesday as a sort of "pre-emptive strike" in preparation for the full weekly edition launch in the first week of November.
The Australian franchise of the magazine is being launched here by a start-up company, Print & Digital Publishing, run by Englishman Jason Etheridge and Sydneysider Michael Rodrigues with funding from private equity and some individual backers.
Both men were based in Dubai before coming to Sydney to launch Time Out - Rodrigues worked as a lawyer and Etheridge ran and edition of Time Out there.
"We're a start up company and an independent publisher which we think plays to the strength of the brand. Michael and myself are effectively the directors and Angus Fontaine is the editor", Etheridge told Mediaweek.
"We're going to begin with the Time Out franchise and see where we go from there".
The special one-off monthly edition is a promotional concept tried and proven through Time Out start-ups in other countries.
"We are going to launch Time Out as a weekly, but we've also done a special issue called the zero issue, a 96-page magazine that has a shelf-life of a month and its purpose is to demonstrate Time Out as a concept and the editorial values of the brand to people in the city who may not have come across Time Out before", Etheridge says.
"It's a one-off special, good for a month, and then we get stuck into the weekly".
"Running a zero issue with a slightly longer editorial remit is something that out other Time Outs have done so there is a precedent".
The zero issue follows the same format that the weekly edition will have - 96 pages with full colour. While it has strong production values, it will not be printed on high gloss stock and is 20mm short of being A4. The magazine is printed by PMP.
"It's more like a street magazine rather than a high end fashion mag", Etheridge said.
Gordon and Gotch will distribute the zero issue initially, and 35,000 copies will be published. Cover price is $1.95.
Etheridge said there may be another pre-emptive strike of the magazine just before the full weekly launch. "We've had a great response from advertisers so we may even put out a cheeky issue at the end of October, but you can count on the first week of November for the weekly issue".
Etheridge added he's confident that Time Out will perform well in Sydney and that much of the target audience is already probably aware of the title from travelling.
"Sydney has world class offerings and perhaps in this particular niche it hasn't had an editorial product to match. Time Out is the world's leading arts and entertainment magazine, doing well in New York and London, and it's been very successful in Dubai, so we think echoing their formula here will do well. Time Out has an international strength, but you can realise it different ways at the local level, so that's what we intend to do in Sydney".
20 September, B&T
Time Out launches in Sydney, Anila Azhar
After months of planning, international street magazine TimeOut will launch in Sydney.
The arts and entertainment weekly, which has been an international success, will debut on newsstands and in bookstores on September 26.
The A4, 96-page TimeOut Sydney magazine will initially be launched as a one-off monthly, in a bid to introduce the brand and its concepts to Sydneysiders, and will then move to a weekly. The cover price for the launch issue will be $1.95.
TimeOut Sydney has been brought to life by startup venture Print Digital and Publishing. The business is co-owned by Justin Etheridge, the publisher of TimeOut Group in the United Arab Emirates, and his local business partner in Australia, Michael Rodrigues.
TimeOut Sydney's content will mirror its international partners, Etheridge said.
"It's a world-leading art and entertainment weekly in New York and London and we intend to echo their formula, so it is an independent impartial guide to the city - everything from food and film to fashion - and we think there is strong opportunity to bring TimeOut to Sydney."
PDP itself will be funded by private equity, Etheridge told B&T.
"Since the market had learned about TimeOut arriving in Sydney, there has been a great deal of interest, there have been several players," he added. However, Etheridge would not reveal the details of which other backers were involved.
A successful launch in Sydney could mean a country-wide launch, but for now, the focus is firmly on Sydney.
The magazine will be edited by former Ralph editor Angus Fontaine. TimeOut is currently published in almost 20 cities worldwide including, New York, Dubai, London and Abu Dhabi.